Effective 2/28/23, the WIC Program will NO longer provide alternatives to Similac products.
Similac products are now readily available in all WIC approved sizes.
Can no longer be purchased:
CVS Health Advantage HMO
Enfamil NeuroPro Infant
Enfamil Infant
Enfamil Enspire
Good Start Gentle
Gerber Good Start Gentle Pro Infant
Good Start Gentle Supreme A2
Kendamil Classic First Infant 1 from birth
Parent’s Choice Advantage HMO and Non-GMO (Walmart)
Parent’s Choice Infant Non-GMO (Walmart)
Tippy Toes Advantage Premium (Price Chopper)
Tippy Toes Infant (Price Chopper)
Up & Up Advantage Infant (Target)
Up & Up Infant (Target)
Well Beginnings Advantage HMO (Walgreens)
You must now buy:
12.4oz (Powder)
Alternate Formula | Valid Until Date |
Size |
Exchange Size | UPC |
Similac 360 Total Care | 4/30/23 | 30.8 oz | 2.5 | 70074681177 |
Similac Advance | 4/30/23 | 30.8 oz | 2.5 | 70074585864 |
Similac Pro-Advance | 4/30/23 | 30.8 oz | 2.5 | 70074664385 |
Can no longer be purchased:
You must now buy:
Similac Advance 32 oz (Ready to Feed)
Can no longer be purchased:
You must now buy:
Similac Advance 13 oz Concentrate
Can no longer be purchased:
Always My Baby Gentle (Stop & Shop)
Bubs Supreme A2 Beta Casein Protein Stage 1 (0 to 6 months)
Bubs Supreme A2 Beta Casein Protein Stage 2 (6 to 12 months)
Enfamil Reguline
Enfamil Gentlease
Enfamil NeuroPro Gentlease
Enfamil Enspire Gentlease
Gerber Good Start Soothepro
Parent’s Choice Gentle (Walmart)
Parent’s Choice Complete Comfort (Walmart)
Signature Care Gentle
Tippy Toes Gentle (Price Chopper)
Up & Up Gentle Non-GMO (Target)
Up & Up Complete Comfort (Target)
Well Beginnings Gentle
You must now buy:
12.6 oz Powder
Alternate Formula | Valid Until Date |
Size |
Exchange Size | UPC |
Similac Pro-Total Comfort | 4/30/23 | 29.8 oz | 2.5 | 70074669380 |
Similac Total Comfort Stage 1 (Made in Europe) |
4/30/23 | 820 grams | 2 | 8427030003795 |
Can no longer be purchased:
*There were no alternatives to the formula, Similac Pro-Total Comfort 32 oz *Ready to Feed*.
If this formula is on the WIC benefit list, only this formula can be purchased.
You can only buy:
Similac Pro-Total Comfort 32 oz *Ready to Feed*
Alternate Formula | Valid Until Date |
Size |
Exchange Size | UPC |
Similac Pro-Total Comfort
*Ready to Feed* |
4/30/23 | 32 oz | 1 | 070074682259 |
Can no longer be purchased:
Always My Baby Sensitivity Premium (Stop & Shop)
CVS Health Sensitivity
Enfamil NeuroPro Sensitive
Signature Care Sensitivity
Parent’s Choice Sensitivity HMO (Walmart)
Parent’s Choice Sensitivity Non-GMO (Walmart)
Tippy Toes Sensitivity Premium (Price Chopper)
Up & Up Sensitivity Non-GMO (Target)
Up & Up Sensitivity (Target)
Well Beginnings Sensitivity Non-GMO (Walgreens)
You must now buy:
12.5 oz Powder
If Similac Sensistive 12.6 oz is not available, try a larger container size of a Similac product.
Alternate Formula | Valid Until Date |
Size |
Exchange Size | UPC |
Similac 360 Total Care Sensitive | 4/30/23 | 30.2 oz | 2.5 | 70074681238 |
Similac Pro-Sensitive | 4/30/23 | 29.8 oz | 2 | 70074664408 |
Similac Sensitive | 4/30/23 | 29.8 oz | 2 | 70074629520 |
Can no longer be purchased:
Enfamil NeuroPro Gentlease
You must now buy:
Similac Pro-Total Comfort 32 oz *Ready to Feed*
Alternate Formula | Valid Until Date |
Size |
Exchange Size | UPC |
Similac 360 Total Care Sensitve
*Ready to Feed* |
4/30/23 | 32 oz | 1 | 070074681610 |
Can no longer be purchased:
Enfamil Prosobee Powder
Enfamil Prosobee Ready to Feed
Gerber Good Start Soy Powder
Parent’s Choice Soy Baby Formula Powder (Walmart)
Up & Up Infant Formula Soy Powder (Target)
Well Beginnings Soy Powder (Walgreens)
You must now buy:
Similac Isomil Soy
Alternate Formula | Valid Until Date |
Size |
Exchange Size | UPC |
Similac Isomil Soy Powder | 4/30/23 | 30 oz | 2.5 | 070074677002 |
Special Formulas
*EleCare®
*Alimentum®
*Medical Documentation required.
Contact your health care provider and your local agency WIC office.
EXCHANGE SIZES
Please note that due to availability concerns we have added larger container sizes than what is typically WIC approved.
If you are purchasing a larger container size, you will notice that your WIC benefits will appear to remove more formula than may be expected.
This is due to the container size.
You will still receive a similar quantity of formula.
Example:
- A participant has 7 cans of Similac Advance (12.4 oz cans) on their benefit balance.
- They purchase 2 cans of the Similac Advance (30.8 oz cans).
- Each 30.8 oz can of Similac Advance has an exchange value of 2.5 cans of the 12.4 oz Similac Advance. 2.5 (exchange value) X 2 (8 oz cans) = 5 CANS
- How many cans of Similac Advance will be remaining after the substitute formula has been purchased? 7 (beginning balance) – 5 (8 oz cans) = 2 CANS
Formula Issued (on eWIC card) |
Similac Advance 12.4 oz cans |
Formula Balance (on eWIC card) |
7 cans |
Substitute Formula Purchased |
Similac Advance 30.8 oz cans |
# Cans Purchased |
2 |
Exchange Size for EACH Can of Substitute Formula | 2.5 |
Total # Cans Taken Off eWIC Card Balance |
5 |
Remaining Similac Advance Balance | 2 |
This institution is an equal opportunity provider.