WIC is Returning to Standard Infant Formulas. Clients should purchase the formula (including any allowed substitutes) listed on your benefits as shown in the WIC Shopper App. Non-allowed substitute formulas will not ring up as WIC approved at check out.

• Substitute brands for Similac Advance, Similac Sensitive, Similac Total Comfort, and Similac Soy Isomil will not be allowed starting March 1, 2023
• Substitute sizes of Similac Advance, Similac Sensitive, Similac Total Comfort, and Similac Soy Isomil products will not be allowed starting May 1, 2023
• Substitutes for medical formulas will not be allowed starting July 1, 2023
• Alternate Similac products such as, Similac 360 Total Care and Similac Pro Advance will not be allowed starting May 1, 2023