Mississippi WIC WICShopper

Similac name change

Similac name change: Total Comfort to Gentle Comfort

Similac Total Comfort has been renamed Similac Gentle Comfort.  You will start seeing Similac Gentle Comfort on store shelves now.

The formulas are exactly the same, so you can use your WIC benefits to pick up either 12.6 oz container of powdered formula!

New name,

same formula

Two Similac infant formula containers showing a change from “Total Comfort” to “Gentle Comfort.

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