The mobile app for WIC participants.

Give participants the tools they need to thrive in WIC.

We integrate your Food List and other assets to create a user experience that is completely customized to your agency regardless of your eWIC status.  WICShopper is a custom palette that will help increase redemption and retention and ensure that your participants get the most out of their time in your WIC program.

WIC Recipes

Yummy Recipes

Delicious, healthy recipes to help moms prepare their WIC foods.


Participants can watch your tutorials and contact their closest WIC office or your helpdesk immediately.

Real-time Benefits

Participants know exactly what they can purchase with their remaining benefits.


60,000 families read about the frozen food recall issued this August.

Custom Food List

We take your food list and design it to display beautifully within the app.

Vendors and Offices

Map locations of eligible vendors and your local offices.

How it works

Get the App

Download WICShopper from your app store

Select your WIC agency

WICShopper supports 38 states and WIC agencies

Register your WIC Card

Register using the 16 digit number on the front of your WIC EBT card.

View your benefits

Once you have registered your card, your current and future WIC benefits will automatically download to the app.

Scan Products

Scan products as you shop to verify WIC eligibility.  In all states, the app will tell you if it is WIC eligible.  If your benefits have been downloaded, the app will tell you if the item is eligible for YOU with your remaining benefits.


This item qualifies for your benefits!


This is a WIC eligible item, but you do not have the benefits to purchase it.

Not this item

Sorry, this item is not WIC eligible for you.

You wouldn’t believe the rave reviews about the app from those closest to our participants.

~Brad Christy, Florida

I'd be glad to vouch for how easy it was to get the app up, how accommodating you were in making requested changes and, most importantly, how well it's been received by our participants.

~Judy Hause, Massachusetts WIC

We still can't believe the numbers!

~Judy Hause, Massachusetts WIC

Love this app!! Very helpful! Now I know what to get for my daughter. Instead of saving the receipts . Paperless!! This is way better. Thank you!

~WIC Participant

Love the app! Makes everything sooo much easier! Thank you!

~WIC Participant

I love this app. It is so much easier to check your benefits on here versus searching for a receipt to see what you have left. It works awesome!

~WIC Participant

Great app! I love this app makes it so simple to remember what benefits I have left!

~WIC Participant

These results continue to confirm WICShopper is the best – and really the only effective WIC app available to our participants.

~Brad Christy, Florida

I am so happy that WIC has this app and is FREE! I can check my balance at the comfort of my phone without the hassle of the customer service desk.

~WIC Participant

Thank you WIC for making this possible. Also love the recipe section. Always looking for new things to make which are healthy for my baby and I. Thank you again!!

~WIC Participant

Having a newborn takes alot of energy! But this app helps me tons!! Couldnt ask for a better app to help with my wic shopping

~WIC Participant

Get In Touch

Want to get your agency on WICShopper?  Like what we are doing and want to be a part of it?

jpma wic logo
JPMA has been involved in the WIC program for over 20 years.  From health and nutritional education in the WIC clinic or on mobile devices to the supermarket checkout, we strive to provide innovative solutions that advance the objectives for all stakeholders in the WIC program.