Four black‑and‑white photos showing adults breastfeeding infants in different positions and settings.

Check out the new icon on the WICShopper home screen!

WICShopper app home screen showing circular icons for scanning barcodes, entering UPCs, benefits, purchase history, farmer’s market tools, the WV WIC portal, WICSmart, and a highlighted Breastfeeding Hotline icon.

Tap it to learn more info about the 24‑Hour Breastfeeding Hotline.

Call 888-973-6075 or

Text BFHOTLINE to 833-756-6265

A free, always‑open support line for all pregnant and postpartum moms in West Virginia. Call or text anytime to connect with a credentialed lactation specialist (CLC, CLS, or IBCLC) who can offer real guidance, real answers, and real encouragement.

This hotline is HIPAA‑compliant, available 24/7 including holidays, and staffed by trained lactation pros. Callers can also receive support from a mental health specialist when needed. After your call or text, an IBCLC will follow up within 24 hours to make sure you get the help you need.

Please feel encouraged to share this exciting new resource with friends, family, and anyone who might benefit from extra breastfeeding support.

Outline of West Virginia with logos for WIC, the Appalachian Breastfeeding Network, and the West Virginia Department of Health displayed underneath.