Effective October 2026

Utah WIC Shopping Guide cover with assorted WIC‑approved foods like fruits, vegetables, grains, dairy, beans, eggs, and canned fish.

Authorized WIC Foods

What to bring to certification appointments
  • Proof of income such as each applicant’s Medicaid card
    or pay statements from the last 30 days for each adult
    living in your home. If you’re paid every week, bring 4
    pay statements. If you’re paid every other week or twice
    a month bring 2 pay statements. Please report all income.
  • Proof of address such as a current utility bill, or a
    current rent or mortgage bill or receipt. It must have
    your street address printed on it.
  • Proof of identity for each person to be certified such as
    a driver license, birth certificate, Medicaid card, or photo
    ID. Infants may use a crib card or a hospital document.
    Children age 1 and older require a birth certificate,
    Medicaid card, or photo ID.
  • Proof of guardianship if you are not the child’s parent.
  • Infants and children being certified.
  • A parent or guardian must be present at certification
    appointments.

Utah Department of Health & Human Services logo with beehive emblem and text.

How to use your WIC card

Welcome to WIC!      UT WIC

  • Your WIC card works like a debit card.
  • Call the number on the back of your WIC card
    to activate it before you shop: 1-855-784-5584. You will choose a 4-digit Personal Identification Number (PIN) when you activate the card. Do this before you shop.
  • Bring your WIC card to every WIC appointment.
  • Three months of food benefits are usually issued to
    your account at one time. However, you can only use
    the current month’s benefit at the store.
  • All foods must be purchased before midnight on the
    last day of the month they are issued for. Foods not
    purchased during the month will not stay in your
    account for the next month.
  • Call your WIC clinic if your WIC card is lost, stolen,
    or damaged.
  • Let the WIC clinic staff know if you would like another
    person as your proxy or alternate shopper.
  • WIC foods are not meant to be shared. They should only
    be used by the WIC participant they were issued for.

Before you shop:

  • Download the WICShopper app and register your card to the app.
  • Review your benefit balance. To view your benefit balance, go to the WICShopper app > My Benefits tab, call the number on the back of your WIC card 1 (855) 784-5584, or ask a cashier at any WIC-authorized store.
  • Make sure your benefits are correct before you shop. You must make changes to your benefits before the first time you shop each month when changes are needed.
  • Shop only at Utah WIC-authorized stores. Go to the WICShopper app > WIC Stores & Markets tab to find WIC-authorized stores near you.

While you shop:

  • Check your benefits carefully to know which foods you can buy. Use the Utah WIC Program Shopping Guide to help you.
  • Shop throughout the month. Do not wait until the end of the month to buy all your WIC foods, as some foods may not be available.
  • Scan foods in the WICShopper app to know if they are a WIC item you can purchase. Not all allowed fresh fruits and vegetables scan as “WIC Allowed” in the WICShopper app but should work at checkout.

Utah WIC

At checkout:

  • After your foods are scanned, swipe your WIC card to purchase your WIC foods.
  • Always pay with your WIC card first. Pay for non- WIC items with another method of payment.
  • Speak with a store manager or call your WIC clinic if you have problems at the store.
  • Submit foods that you think should be WIC-allowed on the WICShopper app > I Couldn’t Buy This!

Small paper slip labeled ‘Beginning balance receipt’ listing cheese 1 lb and eggs 1 dozen.

Ask the cashier for this receipt. This will tell you what food benefits are in your account.

Small paper slip labeled ‘Proposed utilization receipt’ listing eggs, 1 dozen.

After your foods are scanned, a second receipt will print showing you how much will be taken off your account. Review this receipt carefully. You can only take off or exchange items at this time, before paying.

Small paper slip labeled ‘Ending balance receipt’ listing cheese 1 lb and eggs 0 dozen.

Keep the ending balance receipt from your most recent purchase. This receipt shows the remaining benefits for the rest of the month.

Check WIC items with the WICShopper app

After you register your WIC card, use the “Scan Barcode” and “Key Enter UPC” features to see if you can buy a food item with your benefits. You’ll see one of these answers after you scan the barcode or enter in the product’s UPC.

BENEFITS ALLOW: You can buy this WIC item with the benefits in your account.

Green app screen showing a ‘Product Check’ header with a back arrow, home icon, and text stating ‘Benefits Allow 3 (36 oz).

Not Enough Benefits: You don't have enough benefits in your account to purchase this WIC item.

Orange app screen labeled ‘Product Check’ with a back arrow, home icon, and message saying ‘Not Enough Benefits (0 Left).

No Eligible Benefits: The item is WIC-allowed, but isn’t included in your benefits. This may be because of your family members’ ages or nutrition needs.

Red app screen labeled ‘Product Check’ with a back arrow, home icon, and message saying ‘No Eligible Benefits.

Not a WIC Item: The food item is not a WIC item.

Red app screen labeled ‘Product Check’ with a back arrow, home icon, and message saying ‘Not a WIC Item.

When you scan or enter fresh fruits and vegetables, it may say “Not a WIC Item.” Click on the “SCANNING PRODUCE” button. It explains that the WICShopper app doesn’t recognize all fresh fruits and vegetables as WIC-allowed, even if they are allowed and you can purchase them with your WIC fruit and vegetable benefit. Go to the “Fruits and vegetables” section in the Shopping Guide to read about what is and isn’t allowed.

Two phone screens showing a WIC app ‘Product Check’ page: one displays ‘Not a WIC Item’ with buttons for help and scanning, and the other shows a pop‑up explaining why some produce scans as not WIC‑approved.

WIC Fraud

Never sell, trade, or give away WIC foods; this is considered fraud.
It is not required to purchase all items in your WIC account. Speak to WIC staff if you do not use or need all the foods in your account. If you suspect any fraud, please report it to Utah WIC by:
• Phone: 1-877-WIC KIDS (1-877-942-5437)
• Email: [email protected]

*Store brands and private labels:
Store brands and private labels must be purchased when indicated in the Utah WIC Program Shopping Guide. Examples of store brands and private labels:

Grid of grocery store brand logos including Bettergoods, Lucerne, Essential Everyday, Mountain Dairy, Food Club, Private Selection, Freedom’s Choice, Shoppers Value, Great Value, Signature Select, Harmons, Smart Way, Kroger, and WinCo.

You can purchase the following foods only if they are store brands or private labels:

  • Canned and dried beans
  • Canned tuna
  • Cheese
  • Eggs
  • Milk
  • Rice

Organic:
Organic food is only allowed for the following:

  • Fresh, frozen, or canned fruits and vegetables
  • Infant cereal
  • Infant fruits and vegetables
  • Quinoa
  • Tofu
  • Yogurt

Utah WIC

Rights and Responsibilities

You have the right to:

  • Receive benefits to buy healthy foods and to know that WIC does not provide all the food needed.
  • Get information about healthy eating and active living.
  • Receive help and support with breastfeeding.
  • Receive information about immunizations and other health services that may help you.
  • Fair and respectful treatment from WIC staff and store employees. If you have not been treated fairly, you can talk to a WIC supervisor. You can ask the WIC director or the state WIC office for a conference or hearing if you disagree with decisions regarding your eligibility.
  • Civil rights protection. WIC program eligibility standards are the same for everyone regardless of race, color, national origin, sex (including gender identity and sexual orientation), disability, age, or reprisal or retaliation for prior civil rights activity.

You are responsible to:

  • Tell staff about all of your income sources and report any changes.
  • Tell staff if you participate in Medicaid, the Supplemental Nutrition Assistance Program (SNAP), or the Family Employment Program (TANF). You will also let WIC know if you stop participating in a program that made you eligible for WIC.
  • Tell WIC if you are breastfeeding or if you reduce or stop breastfeeding.
  • Tell WIC if you are pregnant or give birth.
  • Share your contact information including your address with WIC and report any changes. If you are moving out of state, you can ask for a Verification of Certification (VOC) to make it easier to get on WIC in your new state.

You agree to:

  • Treat clinic staff and store employees with respect. You won’t swear, yell, threaten, or harm anyone.
  • Use your WIC foods for the family members they were issued for.
  • Return extra foods or infant formula to the clinic. You are not required to purchase all the foods and formula issued by WIC if they are not needed.
  • Never sell, give away, or trade WIC foods, infant formula, or your WIC card. This includes posting them online or returning them to the store. Any food or formula you sell or give away that is the same as the WIC food or formula you received will be assumed to be WIC food and you will be asked to pay the program back for the food or formula.
  • Receive benefits from only 1 WIC clinic at a time. Dual participation is illegal.
  • Keep your appointments or contact the clinic to reschedule. You can be taken off WIC if you do not receive benefits for 2 months in a row. You can be put back on if you complete the required appointments.
  • Protect your WIC card like a debit card and keep it from being lost, stolen, or damaged.
  • Promptly tell WIC staff if your WIC card is lost or stolen.
  • Not share your WIC card or PIN with anyone except for those you authorize with the clinic.
  • Follow the rules and instructions in the Utah WIC Program Shopping Guide and WICShopper app.

Agreement:

You have read or been advised of your rights and responsibilities. If you do not follow these rules, you understand you may be asked to repay WIC for any benefits your family received. You also understand you may lose future benefits and be taken off the WIC program.

This certification is being completed with the receipt of federal assistance. You certify that the information you have given is correct to the best of your knowledge. Program staff may verify all of the information you have given to the clinic. You know that any untrue information you have given to receive WIC food benefits, including but not limited to making a false or misleading statement or misrepresenting, concealing, or withholding facts may result in having to pay back the state agency for the value of food improperly given to you, and may subject you to civil or criminal prosecution under state and federal law.

You understand that each participant must reapply at the end of the certification period and be reassessed for program eligibility.

WIC Privacy Policy:

WIC respects your right to privacy. As a WIC participant, you may receive reminder text messages, phone calls, letters, or emails. You may request not to receive these reminders. To opt out of texts, tell clinic staff or, reply STOP. To opt out of automated voice reminders, use option 9.
Information about your participation in the WIC program may be shared for non-WIC purposes with other health and nutrition programs that serve persons eligible for the WIC program. The executive director of the Utah Department of Health and Human Services has authorized the disclosure and use of confidential WIC information to certain programs to see if you qualify for their services, to conduct outreach, to share needed health information with programs you are already participating in, to streamline administrative procedures between programs, and to help assess the overall health of Utah families through reports and studies. You may ask WIC staff for more information about these programs.

Non-discrimination Statement

USDA Nondiscrimination Statement:
In accordance with federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, this institution is prohibited from discriminating on the basis of race, color, national origin, sex (including gender identity and sexual orientation), disability, age, or reprisal or retaliation for prior civil rights activity.

Program information may be made available in languages other than English. Persons with disabilities who require alternative means of communication to obtain program information (e.g., Braille, large print, audiotape, American Sign Language), should contact the responsible state or local agency that administers the program or USDA’s TARGET Center at (202) 720- 2600 (voice and TTY) or contact USDA through the Federal Relay Service at (800) 877-8339.

To file a program discrimination complaint, a Complainant should complete a Form AD-3027, USDA Program Discrimination Complaint Form which can be obtained online at: www.usda.gov/sites/default/ files/documents/ad 3027.pdf, from any USDA office, by calling (866) 632-9992, or by writing a letter addressed to USDA. The letter must contain the complainant’s name, address, telephone number, and a written description of the alleged discriminatory action in sufficient detail to inform the Assistant Secretary for Civil Rights (ASCR) about the nature and date of an alleged civil rights violation. The completed AD-3027 form or letter must be submitted to USDA by:

(1) mail: U.S. Department of Agriculture, Office of the
Assistant Secretary for Civil Rights,1400 Independence
Avenue, SW, Washington, D.C. 20250-9410;

(2) fax:
(833) 256-1665 or (202) 690-7442; or

(3) email: program.
[email protected].

This institution is an equal opportunity provider.

Cheese

Dark green circle with a white check‑mark symbol. Allowed: *Store brand or private label; 8 to 16, or 32 ounces (oz)

  • Regular, reduced fat, whole, or part skim
  • Block, shredded, sliced, cubed, stick, or string cheese

Red circle with a bold white X symbol. Not Allowed: Deli, cheese food/spread/product, name brand, 1 oz individual string cheese, or any other variety of cheese not listed (such as pepper jack)

Utah WIC

Cheese is issued in units of pounds (lb). When you choose a package of cheese that is:
• 8 oz it will subtract 0.5 lb from your benefits
• 9 to 12 oz it will subtract 0.75 lb from your benefits
• 13 to 16 oz it will subtract 1 lb from your benefits
• 32 oz it will subtract 2 lbs from your benefits

Graphic showing mozzarella 1 lb, two cheddar 8 oz blocks, and string cheese 16 oz as equal weights.

1 lb = 16 ounces (oz)   8 ounces (oz) each   16 ounces (oz)

Tips

  • Cheese provides similar nutrients to milk such as protein, vitamin D, and calcium.
  • Some of your milk benefit can be substituted with cheese. Talk to your local WIC clinic if you would like cheese and less milk.
  • For a guide to buying different cheese sizes go to: WICShopper app > WIC Allowable Foods > English Food Helps > Cheese — more information.

Tofu

Checkmark inside a green circle. Allowed: *Brands listed below; 14 to 16 oz (all options remove 1 lb of benefits)

  • Block tofu
  • Organic allowed
  • Tofu only if listed on your WIC receipt or benefit list

A comparison chart showing eight tofu brands and the firmness levels each one offers. Azumaya includes extra firm and firm. Franklin Farms offers super firm, pressed firm, extra firm, firm, medium firm, and soft. House Foods includes extra firm, firm, and medium firm. Nasoya offers extra firm. O Organics includes extra firm and firm. Simple Truth Organic includes extra firm and firm. Wildwood Organic includes extra firm and firm. Woodstock includes extra firm and firm.

An x inside a red circle. Not Allowed: Any form other than block (such as cubed), seasoned, added fat, sugars, oils, or sodium

Eggs

Checkmark inside a green circle. Allowed: *Store brand or private label; 1 dozen

  • Medium, large, or extra large
  • White or brown
  • Regular or cage free

An x inside a red circle. Not Allowed: Omega-3, free range, pasture raised, or organic

UT WIC Eng

Cereal

Checkmark inside a green circle. Allowed: *Brands listed below; 12 to 36 oz boxes and bags for cold cereal, 9.8 to 36 oz boxes for hot cereal

An x inside a red circle. Not Allowed: Cold cereal containers smaller than 12 oz or cereal with artificial sweetener

All authorized cereals meet the federal WIC guidelines for iron and sugar content.

Cold cereal (12 to 36 oz)

Seven Food Club cereal boxes arranged in two rows, showing varieties like bran flakes, corn flakes, shredded wheat, honey and oats, rice squares, and toasted oats.

Six Freedom’s Choice cereal boxes displayed in two rows, featuring varieties like bran flakes, corn flakes, honey oat blends, shredded wheat, and toasted oats.

Seven Great Value cereal boxes arranged in two rows, showing varieties like bran flakes, corn flakes, corn squares, shredded wheat, raisin bran, rice squares, and toasted O’s.

Three Malt‑O‑Meal cereal packages—Crispy Rice, Frosted Mini Spooners, and Raisin Bran—displayed side by side

Twelve Post cereal boxes arranged in two rows, including Bran Flakes, Grape Nuts, several Great Grains varieties, Honey Bunches of Oats, and Raisin Bran

A grid of General Mills cereal boxes arranged in three rows, including Bluey, several Cheerios varieties, multiple Chex flavors, Kix, Mott’s, Total, and Wheaties. Each box shows its logo, colors, and cereal image, highlighting the variety of breakfast options

Seven Essential Everyday cereal boxes—Bran Flakes, Corn Flakes, Crunchy Corn Squares, Crunchy Rice Squares, Bite Size Frosted Shredded Wheat, Raisin Bran, and Toasted Oats—lined up in a row. Each box has its own color and a bowl of cereal pictured on the front.

A group of Kellogg’s cereal boxes arranged in two rows, including Corn Flakes, several Frosted Mini Wheats flavors, Frosted Mini Wheats Little Bites, Kashi Apple Cinnamon Loops, Raisin Bran varieties, and Special K Protein cereals. Each box is brightly colored with a bowl of cereal pictured on the front

Six Kroger cereal boxes—Bran Flakes, Corn Flakes, Honey n’ Oats With Almonds, Oat Squares, Rice Bitz, and Toasted Oats—lined up in a row. Each box shows its own color and a bowl of cereal on the front, with the Kroger logo above them

Five Quaker cereal boxes—Mighty Life Mixed Berry, Mighty Life Very Vanilla, Life Original, Oatmeal Squares Brown Sugar, and Oatmeal Squares Honey Nut—lined up in a row. Each box shows the Quaker logo at the top and a bowl of cereal on the front

Five Signature Select cereal boxes—Bran Flakes, Corn Flakes, Raisin Bran, Rice Pockets, and Toasted Oats—lined up in a row. Each box has its own color and a bowl of cereal pictured on the front, with the Signature Select logo above them

Four WinCo cereal boxes—Bran Flakes, Corn Flakes, Bite Size Frosted Shredded Wheat, and Toasted Oats—lined up in a row. Each box shows a bowl of cereal with fruit and the WinCo Foods logo at the top

A Shoppers Value Foods corn flakes cereal box with a red background, showing a bowl of corn flakes on the front and the Shoppers Value logo above it

Cereal is issued in units of ounces (oz). Buy packages that total your full benefit amount so you don't have leftover ounces of cereal you can't buy.

A visual showing how different cereal box sizes add up to the same total weight of 36 ounces, with examples like 24 oz plus 12 oz, two 18 oz boxes, or three 12 oz boxes

36 ounces (oz) = 24+12 ounces (oz) = Two-18 ounces (oz) = Three-12 ounces (oz)

Tips

  • WIC-allowed cereals are low in sugar, high in iron, and some can be a good source of fiber.
  • At least 75% of WIC-allowed cereals are whole grain. Look for the wheat symbol! Wheat symbol
  • You can buy both cold cereal and hot cereal together up to the amount listed on your WIC receipt or benefit list.
  • For a list of WIC-allowed gluten-free cereals and oats go to: WICShopper app > WIC Allowable Foods > English Food Helps > Gluten-free cereals and oats — more information.

Hot cereal (original flavor only, 9.8 to 36 oz)

A product image showing four Cream of Wheat and Cream of Rice hot cereal boxes in a row.

A product image showing Essential Everyday Original Instant Oatmeal packets with the brand logo.

A product image showing Food Club Original Instant Oatmeal packets with the Food Club logo

A product image showing Great Value Original Instant Oatmeal and Great Value Original Instant Grits side by side with the brand logo

Peanut butter and beans

Peanut butter

Checkmark inside a green circle. Allowed: *Brands listed below; 15 to 18 oz creamy, crunchy, extra crunchy, or natural

A graphic showing multiple peanut butter brand logos arranged in two columns

An x inside a red circle. Not Allowed: Added honey, jelly, marshmallows, chocolate, or other similar ingredients, reduced-fat, peanut butter spreads, or reduced-fat peanut butter spreads

Beans and lentils

Checkmark inside a green circle. Allowed: *Store brand or private label; 1 lb (16 oz) bags,
15 to 16 oz cans

  • Regular or low sodium

A simple graphic showing a list of bean varieties in three columns.

An x inside a red circle.Not Allowed:Added ingredients (such as sugar, vegetables, fruits, fats, oils, or meat), bean soup mix, chili or chili beans, mixed beans, baked beans, canned green peas, snap beans, green beans, wax beans, flavored beans, or any variety of refried beans that are not fat free

Peanut butter and beans are issued in units of jar/bag.

A simple graphic comparing one jar of peanut butter, four cans of beans, and one 16‑ounce bag of dried beans as equal amounts.

1 Jar = 4 Cans = 1 Bag

Tips

  • You can choose a 16 oz bag of dried beans, canned beans in 15-16 oz cans, or 15-18 oz jars of peanut butter. One jar/bag equals 1 package of dry beans, 4 cans of beans (1 can = 0.25 jar/bag), or 1 jar of peanut butter.
  • For purchasing options when issued multiple jars/bags go to: WICShopper app > WIC Allowable Foods > English Food Helps > Peanut butter and beans — more information.

Utah WIC

Canned fish

Chunk light tuna

Checkmark inside a green circle. Allowed: *Store brand or private label; 5 or 12 oz cans, 6 oz pouches, or multi-packs up to 20 oz

  • Water or oil packed
  • May include bones or skin
  • Regular or lower sodium

An x inside a red circle. Not Allowed: Solid white or chunk white albacore tuna, gourmet, or 2.5 oz pouches

Tips

  • Tuna, mackerel, salmon, and sardines are rich in heart healthy omega-3 fats, iron, and protein.
  • For a list of allowed brands and sizes of canned fish go to: WICShopper app > WIC Allowable Foods > English Food Helps > Canned fish — more information.

Utah WIC

Mackerel

Checkmark inside a green circle. Allowed: *Brands listed below; 15 oz cans

  • Water packed

A graphic showing the Bumble Bee and Kroger brand logos side by side.

An x inside a red circle. Not Allowed: Brands not listed in this food guide or cans of mackerel that are smaller or larger than 15 oz

Sardines

Checkmark inside a green circle. Allowed: *Brands listed below;3.75 oz cans or multi-packs up to 37.5 oz

  • May be packed in water, oil, or seasoning (Louisiana hot sauce, mustard, tomato, etc.)
  • Regular or lower sodium

A graphic showing six brand logos—Beach Cliff, Brunswick, Bumble Bee, Great Value, and Kroger—arranged in two columns.

An x inside a red circle. Not Allowed: Brands not listed in this food guide or cans of sardines that are smaller or larger than 3.75 oz

Salmon

Checkmark inside a green circle. Allowed: *Brands listed below; 5 to 14.75 oz cans, 5 oz pouches, or 59 oz multi-packs

  • Water or oil packed
  • May include bones or skin
  • Regular or lower sodium

A graphic showing several brand logos—Bumble Bee, Chicken of the Sea, Essential Everyday, Field Day, Food Club, Great Value, Kroger, Signature Select, and StarKist—each paired with its name.

An x inside a red circle. Not Allowed: Blueback or Atlantic salmon; gourmet; or 2.5 oz pouches of salmon

Fish is issued in units of ounces (oz). Buy packages that total your full benefit amount so you don't have leftover ounces of fish you can't buy.

Infant cereal and baby food

Infant cereal

Checkmark inside a green circle. Allowed: Brands listed below; dry, 8 oz containers

  • Organic

A graphic showing two baby cereal brands: Earth’s Best Organic with “mixed grain,” and Gerber with “multigrain, oatmeal, and rice.”

An x inside a red circle. Not Allowed: With added formula, fruit, yogurt, probiotics or DHA/ARA

Tips

  • Introduce solid food to your baby when they are around 6 months of age or developmentally ready.
  • By 7 to 8 months of age, your baby should eat solid foods from all food groups.
  • Mix infant cereals and mashed cooked grains with breast milk, formula, or water to spoonfeed your baby from a bowl.

Infant fruits and vegetables

Checkmark inside a green circle. Allowed: Brands listed below; single vegetable, single fruit, mixed vegetables, mixed fruits, vegetables mixed with fruits, 4 oz jar (1 jar), 2 oz jars 2-pack (1 jar), 4 oz jars 2-pack (2 jars), or multi-packs up to 128 oz (4 oz = 1 jar)

  • Organic

A graphic showing several baby food brands with notes like regular, organic, or nothing artificial added.

An x inside a red circle. Not Allowed: Pouches, medleys, dinners, delights, custards, cobblers, desserts, or any added ingredients (spices, oats, etc.)

A graphic showing a blue pouch with a red “no” symbol over it, indicating it should not be used

Infant meats

Infant meats are an extra benefit for exclusively-breastfed infants.

Checkmark inside a green circle. Allowed: Brands listed below; “single meat” variety with added broth or gravy, 2.5 oz jars or 30 oz multi-packs

A graphic showing the Beech‑Nut and Gerber brand logos side by side.

An x inside a red circle. Not Allowed: Meat sticks, dinners, or any added ingredients except for added broth or gravy

Infant formula

Checkmark inside a green circle. Allowed: Size and description as printed on your WIC receipt or benefit list

  • WIC is a supplemental nutrition program. WIC does not provide all the formula your baby will need each month.
  • Check your benefits to see what allowed size, brand, type, and physical state (powder, concentrate, or Ready To Feed [RTF]) of formula is allowed for your baby.
  • Prepare formula according to the formula manufacturer recommendations to keep your baby safe.

Whole grain options

Brown rice

Checkmark inside a green circle. Allowed: *Store brand or private label;
• 14 oz (instant)
• 16 or 32 oz (regular)
An x inside a red circle. Not Allowed: Ready-to-serve, added flavors or seasonings

Whole wheat pasta

Checkmark inside a green circle. Allowed: *Brands listed below; 100% whole wheat pasta, 16 oz

  • Whole wheat flour or whole durum wheat flour must be the only flour ingredients listed
  • Any shape

A graphic showing several pasta and grocery brand logos—Barilla, Essential Everyday, Food Club, Great Value, Kroger, Ronzoni Healthy Harvest, Signature Select, and WinCo Foods—each paired with its name

An x inside a red circle. Not Allowed: Pasta made with white flour, or a mix of different types of flour, or with added sugars, fats, oils, or salt (sodium)

Whole grain bread

Checkmark inside a green circle. Allowed: *Brands listed below; 100% whole wheat bread and whole grain bread, 12 or 24 oz

A graphic showing a loaf of Aspen Mills Honey Whole Wheat bread labeled 24 ounces

A graphic showing a loaf of Bimbo bread labeled 16 ounces

A graphic showing a loaf of Breadlover’s 100% Whole Wheat with Honey bread labeled 24 ounces

A graphic showing several Franz whole‑wheat breads and English muffins with their package sizes listed.

A graphic showing a loaf of Great Grains 100% Whole Wheat bread labeled 24 ounces.

A graphic showing three Great Value whole‑wheat breads—20 oz, 24 oz, and whole wheat with honey 24 oz.

A graphic showing a loaf of Harper’s Homemade 100% Whole Wheat bread labeled 24 ounces

A graphic showing a loaf of Grandma Sycamore’s Honey Whole Wheat bread labeled 24 ounces

A graphic showing four Kroger whole‑wheat breads and English muffins with their package sizes listed

A graphic showing several Oroweat whole‑wheat breads, buns, English muffins, and sandwich thins with their package sizes listed.

A graphic showing a package of Papa Pita 100% Whole Wheat Greek pita bread labeled 16.8 ounces

A graphic showing three Pepperidge Farm breads—15 Grain, 100% Whole Wheat, and Honey Wheat—each labeled 24 ounces

A graphic showing two Private Selection whole‑wheat breads—regular and sugar‑free—each labeled 24 ounces

A graphic showing a package of Sam’s Choice 100% Whole Wheat Greek pita bread labeled 16.8 ounces

A graphic showing three Sara Lee 100% whole‑wheat breads in 16‑oz, 20‑oz, and 12‑oz half‑loaf sizes

A graphic showing a loaf of Signature Select 100% Whole Wheat bread labeled 24 ounces

A graphic showing Thomas’ 100% whole‑wheat bagels and English muffins with their package sizes listed.

A graphic showing a loaf of Western Farms 100% Whole Wheat bread labeled 24 ounces.

A graphic showing two WinCo whole‑wheat breads in 16‑oz and 24‑oz sizes

A graphic showing a loaf of Wonder 100% Whole Wheat bread labeled 16 ounces

X inside of a red circle Not Allowed: Rolls, bagels, or white bread

Tortillas

Checkmark inside a green circle. Allowed: *Brands listed below; whole wheat or corn tortillas, 12 to 32 oz

A graphic showing a bag of Calidad white corn tortillas labeled 20 ounces.

A graphic showing two tortilla packages—whole‑wheat flour tortillas and corn tortillas—each labeled 16 ounces

Six Don Pancho tortilla packages showing assorted whole wheat and corn varieties in different sizes

Essential Everyday whole wheat and white corn tortilla packages, each 16 ounces, shown side by side.

Great Value whole wheat flour tortillas and white corn tortillas shown side by side, in 16‑ounce and 25‑ounce packages.

Guerrero tortilla packages in whole wheat, white corn, and street‑taco sizes, shown in various colors and weights.

Kroger whole wheat and white corn tortilla packages shown side by side, in 16‑ounce and 24‑ounce sizes.

Harmons white corn tortilla package shown, a 26‑ounce bag with tan and orange labeling.

La Banderita tortilla packages in yellow corn, white corn, whole wheat, and larger white corn sizes displayed in a row.

Mission tortilla packages in yellow corn, white corn, whole wheat, and street‑taco sizes displayed together.

La Burrita corn tortilla package with a red donkey logo and green accents, shown in a 13.4‑ounce size.

Rancho Market corn estilo gorditas and whole wheat tortillas shown side by side, both in 16‑ounce packages.

Signature Select white corn tortillas shown in two package sizes, one smaller and one larger.

 Not Allowed: White flour tortillas, hard shells, wraps, or uncooked

Corn masa flour

Checkmark inside a green circle. Allowed: *Brands listed below; 32 to 64 oz

Great Value Instant Corn Masa Flour bag shown, a 64‑ounce package with beige coloring and tortilla imagery.

Signature Select white corn tortillas shown in small and large round packages.

Maseca masa flour packages in blue corn, regular corn, tamal, and yellow corn varieties displayed together.

Not Allowed: Degerminated or enriched corn

Bulgur

Checkmark inside a green circle. Allowed: *Brands listed below; 12 to 28 oz

Bettergoods bulgur package shown, a 12‑ounce blue bag with a clear window displaying the grains.

Two Bob’s Red Mill Red Bulgur packages—one tan with a teal top, one clear with a white top—shown side by side with text noting 24‑ or 28‑ounce sizes

Not Allowed: Brands and sizes not listed

A plate of cooked bulgur mixed with sliced red and yellow bell peppers and fresh green herbs

Oats

Checkmark inside a green circle. Allowed: *Brands listed below; 16 to 42 oz

Three Essential Everyday oat containers—Old Fashioned, Steel Cut, and Quick 1‑Minute—shown side by side with their package sizes listed below.

Three Food Club oat containers—Old Fashioned, Quick, and Steel Cut—displayed side by side with their package sizes listed below.

A package of Full Circle Market Gluten Free Quick Oats, 32 ounces, shown with the brand’s circular multicolor logo

Three Great Value oat containers—Gluten Free Quick Oats, Old Fashioned Oats, and Quick Oats—each in different colored canisters, with listed sizes of 18 oz or 42 oz depending on the variety

Three Signature Select oat containers—Quick Oats, Quick Steel Cut Oats, and Old Fashioned Oats—in different colored canisters, with sizes ranging from 18 oz to 42 oz depending on the variety.

Three Kroger oat containers—Quick 1 Minute Oats, Old Fashioned Oats, and Steel Cut Oats—in different colored canisters, with sizes ranging from 18 oz to 42 oz depending on the variety

Two Mom’s Best oatmeal containers—Old Fashioned Oats and Quick Oats—each with colorful labels and a bowl of oatmeal pictured on the front, both in 16‑ounce sizes

Two WinCo oatmeal containers—Old Fashioned Oats and Quick Cooking Oats—each showing a bowl of oatmeal on the front, both in 42‑ounce sizes.

Five Quaker oatmeal containers—1‑Minute Regular, 1‑Minute Gluten Free, Old Fashioned, Steel Cut Quick 3‑Minute, and Steel Cut Hearty Traditional—each with distinct colored labels and sizes ranging from 18 oz to 42 oz.

Not Allowed: Individual serving oatmeal packets, or containers smaller than 16 oz or larger than 42 oz

* Individual serving packets of original oatmeal are included in your cereal benefit.

Quinoa

Checkmark inside a green circle. Allowed: *Brands listed below; quinoa or quinoa and
whole grain rice mix, 12 to 32 oz

  • Organic

Four Great Value organic quinoa packages—Quinoa & Brown Rice, Red Quinoa, Tri‑color Quinoa, and White Quinoa—each in green bags with a clear window showing the grains, in 16‑ounce or 32‑ounce sizes depending on the variety

Two Kroger quinoa packages—Tri‑color Quinoa and White Quinoa—each in 16‑ounce bags with colorful labels

A box of Minute Rice & Quinoa, 12 ounces, with an image of a bowl of the rice‑and‑quinoa blend on the front

Two O Organics quinoa packages—Tri‑color Quinoa and White Quinoa—each in 16‑ounce bags with bright, colorful labels.

Two Simple Truth Organic quinoa packages—Red Quinoa and White Quinoa—each in 16‑ounce bags with bright labels and a bowl of cooked quinoa pictured on the front.

A box of Success Tri‑color Quinoa, 12 ounces, with a photo of cooked tri‑color quinoa on the front

Not Allowed: Pre-cooked or individual serving cups

Whole grains are issued in units of ounces (oz). Choose combinations that total your full benefit amount so you don't have leftover ounces of whole grains you can't use.

Fruits and vegetables

UT WIC Eng

Checkmark inside a green circle. Allowed: Dollar amount as listed on your WIC receipt or benefit list

  • Whole, pre-cut, or packaged fresh or frozen vegetables and fruits
  • Canned fruit without added sugar, oil, fats, or salt
  • Canned vegetables without added sugar, oil, or fats. Small amounts of sugar may be added during the canning process to maintain quality (e.g., peas)
  • Fresh ginger and garlic
  • Cups of fruits or vegetables in water or juice (no artificial sweeteners such as sucralose or stevia)
  • Fresh herbs
  • Salsa without added sugar or oil
  • Organic

X inside a red circle Not Allowed: Artificial sweeteners, decorative, dressings, dried, packages/party trays with additions (dips, meat, noodles, nuts), pouches, pickled, relishes, creamed, roasted, soups, olives, salad bars, spices, or salsa with sugar or oil

Utah WIC

*Mature beans, peas, and lentils (such as black beans, kidney beans, black-eyed peas) are included in your peanut butter/ bean benefit

Fruits and vegetables are issued as a Cash Value Benefit (CVB). This means you have a specific dollar amount in your WIC account that can only be used for fruits and vegetables.

A simple graphic showing a dollar sign equal to fresh fruits and vegetables, frozen fruits and vegetables, and canned fruits and vegetables, illustrated with small icons of each.

$= Fresh fruits and vegetables + Frozen fruits and vegetables + Canned fruits and vegetables

Tips

  • Fruits and vegetables are high in fiber, vitamins, and minerals, and are low in calories and fat.
  • When the fruit and vegetable purchase total is more than the dollar amount on your account you will need to remove some fruits or vegetables from your purchase or pay the difference with another form of payment.
  • Some produce will not scan as "WIC Allowed" in the WICShopper app. However, all fresh produce is authorized and should be allowed for purchase at the cash register.

UT WIC Eng

Yogurt

Checkmark inside a green circle. Allowed: *Brands listed below; 32 oz containers

  • Fat content listed on your WIC receipt or benefit list
  • Organic

X inside a red circle Not Allowed: Drinkable, frozen, individual serving cups, or containers smaller or larger than 32 oz

Whole fat

Dannon vanilla yogurt next to three Lucerne yogurts—plain, plain Greek, and vanilla—each in their branded containers

Three Mountain High yogurt containers—plain, strawberry, and vanilla—each with blue labels featuring a mountain graphic.

Four Stonyfield Organic whole‑milk probiotic yogurts—Banilla, Plain, Strawberry, and Vanilla—shown in their branded containers

Reduced-fat or low-fat

A green Activia Proactive Plain yogurt container next to two Dannon yogurts—plain and vanilla—in blue‑and‑white containers.

Three Essential Everyday blended yogurts—blueberry, strawberry, and vanilla—shown in white containers with fruit images on the labels.

Two Food Club blended yogurts—peach and raspberry—next to two Kroger yogurts labeled blended vanilla and plain

Four LaLa yogurts—blended mango, blended strawberry, blended vanilla, and plain—shown in blue containers with fruit images on the labels

Four Lucerne yogurts—peach, plain Greek, strawberry, and vanilla—each shown in their branded containers with fruit or vanilla images on the labels.

Two Mountain High yogurts—plain and vanilla—next to two Stonyfield Organic yogurts labeled plain and vanilla, each shown in their branded containers.

Five Yoplait Original yogurts—blueberry, harvest peach, strawberry, strawberry banana, and vanilla—shown in white containers with red accents and fruit images on the labels.

Non-fat

Three plain yogurts—Essential Everyday, Great Value, and Yoplait—each shown in their branded containers.

Five Lucerne yogurts—light vanilla, plain, plain Greek, strawberry Greek, and vanilla Greek—shown in their branded containers with simple, colorful labels.

A Mountain High plain yogurt container next to an Oikos Vanilla Bean Greek yogurt, each shown in their branded packaging.

Two Stonyfield Organic yogurts—plain and vanilla—next to a WinCo plain yogurt, each shown in their branded containers.

Tips

  • Yogurt provides calcium, protein, vitamins A and D, and is a good source of potassium.
  • Buy the fat content listed on your WIC receipt or benefit list:
    • Women and children 2 years and older are issued reduced-fat, low-fat, or non-fat yogurt.
    • Children younger than 2 years are issued whole fat, reduced-fat, or low-fat yogurt.
  • Some of your milk benefit can be substituted for yogurt. Talk to your local WIC clinic if you would like yogurt and less milk.
  • When purchasing multiple fat contents of yogurt at the same time, scan either whole or non-fat yogurts first then scan reduced-fat yogurts.

UT WIC Eng

Milk

Checkmark inside a green circle.Allowed: *Store brand or private label; gallon, half gallon, or quart

  • Size, description, and fat content listed on your WIC receipt or benefit list
  • Buttermilk (half gallon or quart)
  • Canned evaporated milk (12 oz)
  • Lactose-free only if listed on your WIC receipt or benefit list
  • Pasteurized
  • Powdered dry milk (9.6 to 64 oz)
  • Shelf stable (UHT)
  • Quart milk is allowed in any brand

Milk is issued in units of gallons. A half gallon will take 0.5 gallon off your account. A quart will take 0.25 gallon off your account.

Two large jugs equal two medium bottles, which equal four small bottles, shown side by side to compare container sizes.

1 gallon = 2 half gallons = 4 quarts

X inside a red circle Not Allowed: Flavored, Skim Royale/Delight, unpasteurized, or raw

Soy milk

Checkmark inside a green circle.Allowed: *Brands listed below; 3 quarts, half gallon, or quart

  • Refrigerated or shelf stable (UHT)
  • Soy milk only if listed on your WIC receipt or benefit list

Four soy milk brands—8th Continent, Bettergoods, Pacific Foods, and Silk—shown with their original varieties beside a glass pitcher and cup filled with soy milk

X inside a red circle Not Allowed: Organic or flavored

Tips

  • Milk and soy milk provide calcium, protein, vitamins A and D, and are good sources of riboflavin.
  • Buy the milk fat content listed on your WIC receipt or benefit list:
    • Women and children 2 years and older are issued low-fat (1%) or fat-free (skim) milk.
    • Children younger than 2 years are issued whole milk.
  • For more information and help with milk sizes, go to: WICShopper app > WIC Allowable Foods > English Food Helps > Milk — more information.
  • When assigned lactose-free milk, to get a comprehensive list of sizes and brands available go to: WICShopper app > WIC Allowable Foods > English Food Helps > Lactose-free milk — more information.
  • When shelf stable milk is needed, to get a comprehensive list of available shelf stable milk go to: WICShopper app > WIC Allowable Foods > English Food Helps > UHT milk — more information.

Juice

Checkmark inside a green circle.Allowed: *Brands listed below; 64 oz

  • Unsweetened, 100% juice, single flavor, or blends
  • 64 oz refrigerated orange juice (no other flavors)
  • Regular or low sodium for tomato/vegetable juice

X inside a red circle Not Allowed: Refrigerated juices (except orange juice), cocktails, nectars, or 59 oz containers

Juice 64 oz

Finding the right 64 oz juice. Federal guidelines require juice to be 100% juice. Manufacturers are required to put the percent (%) of juice on the label. This can generally be found above the Nutrition Facts label or on the front of the container.

Checkmark inside a green circle. Allowed: (100% juice) 

Two large bottles of red juice—one labeled cranberry grape and one labeled Ocean Spray 100% juice—shown side by side.

X inside a red circle Not Allowed: less than 100% juice

Two large bottles of red juice—one labeled cranberry grape juice cocktail and one labeled Ocean Spray Cran‑Pineapple—shown side by side.

If a juice says 100% vitamin C that doesn’t mean it is 100% juice.

The Apple & Eve logo next to a list of juice flavors, including apple, cranberry blends, fruit mixes, and Sesame Street–themed varieties.

The Campbell’s logo next to two tomato soup options labeled low sodium tomato and tomato.

The Essential Everyday logo next to a list of juice flavors, including apple, apple cider, grape, grapefruit, orange, pineapple, tomato, vegetable, and white grape.

The Food Club logo next to a list of juice flavors, including apple, cranberry, grape, orange, pineapple, spicy vegetable, tomato, vegetable, and white grape.

The Freedom’s Choice logo next to a short list of juice flavors: apple, grape, and tomato.

The Great Value logo next to a long list of juice flavors, including apple, cranberry blends, fruit punch, grape, mango, orange varieties, pineapple, grapefruit, tomato, vegetable, white grape, and peach blends.

The Juicy Juice logo next to a list of flavors, including apple, berry blends, cherry, fruit punch, grape, kiwi strawberry, mango, peach apple, strawberry mixes, tropical, and white grape

The Kroger logo next to a list of juice flavors, including apple, cranberry blends, grape, pineapple, mango blends, orange, grapefruit, vegetable, white grape, and white grape peach.

The Langers logo next to a list of juice flavors, including apple, apple cranberry, mixed apple blends, cranberry blends, grape, orange, and pineapple.

The Libby’s logo next to a single listed juice flavor: pineapple.

The Mott’s logo next to a list of juice flavors, including apple, apple mango, apple white grape, fruit punch, pineapple passionfruit, strawberry kiwi, and strawberry peach.

The Northland brand name next to a list of berry and cranberry juice blends, including blueberry blackberry acai, cranberry, cranberry grape, cranberry pomegranate, cranberry raspberry, and pomegranate blueberry.

The Ocean Spray logo next to a list of cranberry juice flavors, including cranberry, cranberry cherry, elderberry, concord grape, mango, pineapple, pomegranate, raspberry, and watermelon.

The Old Orchard logo next to a long list of juice flavors, including apple, apple cranberry, berry blends, cherry cranberry, blueberry pomegranate, cranberry pomegranate, grape, immune health blends, kiwi strawberry, orange, peach mango, raspberry, strawberry watermelon, white grape, and wild cherry.

The Ruby Kist logo next to a short list of juice flavors, including apple, grape, orange, orange blend, and white grape.

The Shoppers Value logo next to a single listed juice flavor: orange, noted as refrigerated only.

The Signature Select logo next to a list of juice flavors, including apple, apple cider, cranberry blends, grape, grapefruit, orange, low‑sodium vegetable, tomato, vegetable, and white grape.

The Smart Way logo next to a single listed juice flavor: apple.

The Tree Top logo next to a long list of juice flavors, including apple, and others

The V8 logo next to a long list of juice flavors, including vegetable and others

The Welch's logo next to a list of juice flavors, including grape, and others

The WinCo logo next to a list of juice flavors, including apple, and others

Tips

  • 100% juice is an excellent source of vitamin C and a great source of fruits and vegetables.
  • For a full list of options when issued convenience (single serve) packs of juice go to: WICShopper > WIC Allowable Foods > English Food Helps > Convenience packs of juice — more information.

Various fruits and fruit juices in a row

Breastfeed!

Women who are mostly or exclusively breastfeeding get WIC food benefits up to 12 months postpartum. This helps them stay healthy and make milk for their babies longer.

Women who are not breastfeeding, or only breastfeeding sometimes, get WIC food benefits for 6 months postpartum. This lets WIC give their babies the food and formula they need.

Let us know if the amount you’re breastfeeding changes so WIC can give you and your baby the foods you need.

A woman breastfeeding a baby

Breastfeeding has many benefits:

✔ Doctor recommended
✔ Perfect nutrition
✔ Fewer infections
✔ Reduces childhood obesity

Call your WIC clinic for help with breastfeeding.

Helpful phone numbers:

Helpline for community resources: 2-1-1
Immunization hotline: 1-800-275-0659
Maternal mental health hotline: 1- 833 -TLC-MAMA ( 1-833-852-6262 )
Medicaid: 1-866-435-7414
MotherToBaby Utah: 1- 866-626-6847 or text 1-855-999-3525
Poison Control: 1-800-222-1222
SNAP: 1-866-435-7414
Suicide and Crisis hotline: 9-8-8
Tobacco Quit Line: 1-888-567-8788
WIC card customer service line: 1 (855) 784-5584

Utah WIC

To visit Utah WIC’s website open the camera on your phone and scan the QR code or visit wic.utah.gov

Logos for the Utah Department of Health & Human Services and Utah WIC displayed side by side. The left logo shows a dark blue hexagon with a beehive and the text “UTAH 1896,” next to the words “Department of Health & Human Services.” The right logo features three colored squares—red, purple, and orange—each with a white letter (W, I, C) and silhouettes of a woman, an infant, and a child, with the text “UTAH | WOMEN, INFANTS & CHILDREN” below

Utah WIC program | phone: 1-877-942-5437 | email: [email protected]
Original 06/2026