Kellogg's Healthy Beginnings

A lot of pressure comes with being a parent and we can easily stress out over trying to be “perfect”. Guess what, there is no such thing! So make sure you celebrate and give yourself credit for all those little successes you’ll enjoy as your family grows! At the end of the day it’s figuring out what works best for you and your family.

The cereals shown here are our most popular cereals available in the WIC program. But keep in mind, not all products and sizes are allowed in every WIC program. Be sure to scan your cereal with your WICShopper scanner to verify that it is eligible for you!

Ready to cook?

We have provided WICShopper with lots of fun recipes to make cooking for your family interesting and delicious. Have fun while exploring new flavors. Give these recipes a try – they’re specially designed to meet the needs of busy moms.

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Life hacks!

We’ve also put together some fun, cost effective ways to hack your way out mundane cooking routine

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Kellogg's Healthy Beginnings

You’ve got your hands full. Kellogg’s has create a whole website with tips and ideas to keep good nutrition at the top of the list for your children.

Visit Healthy Beginnings website

Recipes

Creamy Tuscan Tater Bake

The Potato Your humble, nutrient-dense, vegetable. Learn everything you need to know about potatoes by tapping 'Show Me' below! Dig into potato nutrition and cooking methods or discover the best ways to store potatoes by checking out the storage guide. Learn...

Tater Taco Salad

Arizona Bean Salad

Arizona Bean Salad Tepary, Pinto Beans and fresh, crunchy vegetables (like Bell Pepper and Nopales) are high in fiber. Eating foods with fiber helps prevent heart disease and control blood sugar. Traditional foods are very healthy for your heart and can...

Avocado Toast with Tepary Beans

Avocado Toast with Tepary Beans Whole wheat grains help reduce the risk of diabetes and heart disease. The fiber in whole wheat bread helps regulate blood sugar and is excellent for the over all health of your digestive system. With the combination of fiber in the...

Tepary Bean and Tomato Stuffed Bell Peppers

Tepary Bean and Tomato Stuffed Bell Peppers Tepary beans are high in fiber and are a good source of iron Tomatoes and Bell Peppers hare high in vitamin C and antioxidants Fiber helps control blood sugar and reduce the chance of heart disease Vitamin C helps your...

Breakfast Bowl with Beans, Eggs and Avocado

Breakfast Bowl with Beans, Eggs and Avocado Beans are a wonderful source of fiber and iron The protein and fat in eggs, help the feeling of fullness last because it helps stabilize blood sugar Spinach and kale have calcium & iron Tomato has vitamin C Avocado is...

Chili Mac Stuffed Baked Potato

Peanut Butter and Banana No-Bake Crisp Rice Cereal Bites

No bake banana peanut butter cookies are simple and easy make

Making these in advance and freezing is a big time-saver for busy mornings!

Bean and Rice Botanas

Beans, brown rice, and cheese make this a hearty family pleaser

Mexican Roll Ups

Great for a lunch or a snack

Barley and Lentil Soup

Hearty Fall classic

Black Bean and Vegetable Quesadilla

Hearty veggie packed meal or snack

Potato and Black Bean Soup

Taco Stuffed Baked Potatoes

Dr Yum Project Avocado, Bean, and Corn (ABC) Dip

e renamed the recipe "ABC Dip"(for avocado, beans and corn!) It can be served with tortilla chips or it can also be served as a vegetarian entree with a side of rice and veggies.

Dr Yum Project Summer Garden Soup

We wanted to create a recipe that would highlight summer veggies, but not feel heavy or too filling in the warm weather. Make sure to make enough for a few days because it’s even tastier the next day! This recipe also has none of the top eight most common food allergens, making it a great choice for families with food allergies.

Dr Yum Project Lentils with Spinach Over Rice

Lentils with Spinach Over Rice Lentils and rice are a staple in many South Asian countries. As opposed to animal proteins, most vegetable proteins do not contain a complete set of essential amino acids. However, vegetables like lentils are high in fiber and other...

Dr. Yum Project Sloppy Joe Sliders

My nine year-old is still not completely sold on peppers, onions and mushrooms, but I find if I chop them really well in the food processor, they don’t bother him as much.

Bean and Veggie Soup

This crowd and freezer friendly soup is perfect for a chilly day and is full of healthy vegetables

Kellogg's Life Hacks

Life hacks are little ways to make our lives easier. These low-budget tips and tricks will help bring variety into your cooking routines and create healthy, delicious meals for your family.

Peanut Butter ‘Burritos’

Peanut Butter 'Burritos' Submitted by WIC Mom Julia from Vermont We make “peanut butter burritos”. I spread peanut butter on a whole grain tortilla and add a bit of jam or honey, chopped apples and a sprinkling of granola, or banana and roll it up. It’s less...

Peanut Butter Hacks Mix, Coat, Swap and Top

Peanut Butter Hacks - Mix, Coat, Swap and Top Every WIC food has a specific nutrition role to fill. Why peanut butter? Peanut butter provides: Protein, which provides energy and helps your body build bones, muscles, cartilage, skin, blood, enzymes and hormones....

Keeping Greens Fresh Longer

You can make lettuce (or spinach) last longer if you put paper towels in the container. It can help the lettuce easily last up to 10 days without wilting!

Healthier Mashed Potatoes

My toddler twins wouldn't eat veggies but loves mashed potatoes. I would sneak in veggies or beans by boiling until soft and blending in a blender then mix that in with regular mashed potatoes. I called them 'mashed pea-tatoes' and it helped my girls acquire a taste for veggies by themselves.
Submitted by Elizabeth Harpe of Florida

Let’s Talk About Food

Talk, read, and sing with your children—right from the start. It builds their brains and prepares
them for success in school and beyond. Tap for more ideas!

Guacamole Cheat

Love fresh guacamole? Hate how it turns brown in the refrigerator? Add a dollop of plain yogurt into your avocado mixture and not only will it make it creamier, it allows it to maintain its green color!

Apple, Kiwi and Spinach Purée

Upcycle

Show someone they're loved by giving them a baby food jar packed full of their favorite treats. Visit http://www.beechnut.com/ for more information!

Sow your seeds

Baby food jars are the perfect vessel for starting your own seeds. Whether you have a beautiful space for an outdoor garden or are planning to fill your pantry with the fruits on your indoor garden, baby food jars can help you meet your goal.

Upcycle baby food jars for spice blends

Baby food jars are the perfect vessel for storing your homemade spice blends. Here is a savory rub for tossing on your meats to get your spice blend collection started.