Kellogg’s Healthy Beginnings

A lot of pressure comes with being a parent and we can easily stress out over trying to be “perfect”. Guess what, there is no such thing! So make sure you celebrate and give yourself credit for all those little successes you’ll enjoy as your family grows! At the end of the day it’s figuring out what works best for you and your family.

The cereals shown here are our most popular cereals available in the WIC program. But keep in mind, not all products and sizes are allowed in every WIC program. Be sure to scan your cereal with your WICShopper scanner to verify that it is eligible for you!

Ready to cook?

We have provided WICShopper with lots of fun recipes to make cooking for your family interesting and delicious. Have fun while exploring new flavors. Give these recipes a try – they’re specially designed to meet the needs of busy moms.

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Life hacks!

We’ve also put together some fun, cost effective ways to hack your way out mundane cooking routine

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Kellogg's Healthy Beginnings

You’ve got your hands full. Kellogg’s has create a whole website with tips and ideas to keep good nutrition at the top of the list for your children.

Visit Healthy Beginnings website

Recipes

Main Dish

Corn Chowder with Parmesan Croutons

Strawberry Dark Chocolate Pudding Parfaits

Encourage digestive health with the foods you love

Thicken hearty stews or chili with a cup or two of crushed bran flakes or frosted shredded wheat into the slow cooker or pan. For detailed recipes and nutrition information, visit healthybeginnings.com.

Oven-Lovin Chicken

Tropical Overnight Wheats

Baked Cauliflower Tots

Spicy Bean Burgers

Chili powder and onion add lots of flavor to these easy-to-make bean patties. Serve them for dinner along with picante sauce or salsa.

NEW! Black Bean Brownies with Peanut Butter

Salmon Patties

Keep a can of salmon and rice cereal on hand and you’ll be ready to make these quick-to-fix salmon patties with a moment’s notice.

NEW! Baked Tuna Croquettes

This oven-baked version of tuna croquettes contains less fat, but all the flavor and crunch of traditional croquettes.

Crispy Peanut Chicken Wings

Cinnamon Raisin Stuffed Apples

A hearty, cinnamon-flavored stuffing fills these tender, juicy apples. Choose apples that bake well, such as Cortland, Granny Smith, McIntosh, Jonathan, Rome Beauty, Empire, Fuji or Gala.

NEW! Carrot Cake Frosted Wheat Bowl

Can’t get enough carrot cake? Then this breakfast bowl is for you. It combines the traditional flavors in a cereal and yogurt bowl.

Peanut Snack Mix

Jamaican Chicken Fingers with Mustard-Orange Sauce

Mangoes make a delicious accompaniment to these chicken fingers, but if they’re not in season, use fresh or canned pineapple or orange sections.

Stir It Up

Amazing flavor combinations with WIC cereals and imaginative stir in ideas

Peanut Butter Smoothie

Corn Flake Chilquilas

Quick breakfast made with eggs and corn flakes. Make it spicy and top with jalapeno.

Peanut Butter Cheesecake Dippers

A hot, wholesome on the go breakfast in minutes

Bake and freeze a batch of breakfast muffins over the weekend using high fiber cereals like frosted shredded wheat or bran flakes. Every morning, pop a muffin in the microwave for 20 seconds at a time until warm and soft. Then, cut the muffin in half and fill with peanut butter and banana slices, a slice of turkey and cheese, or just a touch of fruit preserves. For detailed recipes and nutrition information, visit healthybeginnings.com.

Parmesan Meatballs

Low-fat meatballs made with turkey and rice flake cereal

Quick and Easy Croutons

Zesty two minute croutons

NEW!! Fruit and Cereal Smoothie

Fruit, cereal and milk all blended into one delicious smoothie.

Dipped Pears

Dip slices of fall fresh pears into a creamy peanut butter dip, then roll them in rice cereal for a kid-approved snack.

Cinnamon-Sweet Potato Dip

Berry Topped French Toast

Fall Spice Snack Dippers

Orange Freeze

Flavor without frying

It's easy, mixed crushed corn flakes with your favorite seasoning. Then, dip chicken or fish in lightly beaten egg whites and roll in the cereal coating. Bake until cooked through and crisp. Enjoy! For detailed recipes and nutrition information, visit healthybeginnings.com.

Rice and Tuna Casserole

NEW! Horchata Smoothie

We streamlined the process of making horchata—instead of soaking rice, we added rice cereal to this easy, cinnamon-flavored smoothie.

Orange-Berry Muffins

Mix and match for the nutrition you want and the taste you love

Love corn flakes and looking to add more fiber to your diet? Mix corn flakes and bran wheat flakes to get the right balance of flavor and nutrition you're looking for

For detailed recipes and nutrition information, visit healthybeginnings.com.

Crunchy Topped Chili-Mac Skillet

Sweet Baked Plantains

The banana-like fruits are rich in certain vitamins and minerals that contribute to good health. Plantains are available at most large grocery stores and can add new flavors and recipes to your healthy-eating plan.

NEW! Salmon Quiche

This quiche is wonderful for a weekend brunch or a family dinner. Just add a tossed salad and crusty whole grain rolls for a complete meal.

Individual Peach Crisps

Celebrate fresh peach season with these quick-and-easy individual desserts. Or, for a change of pace, serve them for breakfast.

Excite your senses by using creative cereal toppings with a Latin flavor

Chopped avocado makes a great cereal topping. Yes, you heard right, avocado! Top corn flakes with a few dollops of plain yogurt, add diced avocado and then finish off with a dash of chili powder or cayenne if you want a little heat. This filling, sweet and savory combination tastes great for any meal. For other combination ideas, recipes, and nutrition information, visit: healthybeginnings.com.

For detailed recipes and nutrition information, visit healthybeginnings.com.

Cinnamon Apple Overnight Wheats

P, B and J Dip

Cheesy Broccoli Bake

Crunchy Fish Fillets

Serve these crunchy, oven-baked fish fillets with citrus wedges, salsa or your favorite tartar sauce.

Baked Broccoli Tots

Crispy cheesy snacks loaded with the goodness of broccoli

Quick and Easy French Toast

Use rice flake cereal to create easy french toast topped with fresh banana and strawberry

Make meat go further

Crush rice cereals and mix with canned fish or ground turkey to add great texture to fish patties and flavorful meatballs. For hearty meats like ground beef, try adding crushed wheat flakes or frosted shredded wheat to add some fiber to meatloaf and a touch of sweetness. For detailed recipes and nutrition information, visit healthybeginnings.com.

Delicious low cost croutons

Toss a cup of corn or rice flakes with a small amount of oil and a few dashes of seasoning. Try Italian seasonings with a garden salad. For something with a southwest kick, try a blend of oregano, chili powder, and cumin. For detailed recipes and nutrition information, visit healthybeginnings.com.

Crunchy French Toast Sandwiches

Sweet or savory toppings in a snap

Use crushed corn flakes or crispy rice mixed with a touch of Parmesan cheese to top off casseroles instead of bread crumbs. Toss crushed frosted shredded wheat with cinnamon and a touch of brown sugar to top off baked apples, peaches, or other warm, yummy treats.

For detailed recipes and nutrition information, visit healthybeginnings.com.

Italian Croutons

A quick cheat that makes great French toast crispy on the outside and soft on the inside

When making French toast, add the simple step of coating the slices in crushed corn flakes after you’ve dipped them in your egg mixture. Quickly transfer to your pan to cook until crisp and crunchy on the outside.

For detailed recipes and nutrition information, visit healthybeginnings.com.

Kellogg's Life Hacks

Life hacks are little ways to make our lives easier. These low-budget tips and tricks will help bring variety into your cooking routines and create healthy, delicious meals for your family.